Instructor Profile

Besides my lifelong passion for human behavior and personal development, I’ve worked the last 15 years in training and development and was trained into the Neurocognitive and Behavioral Approach A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, the Neurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France and is called ANC, l’approche Neurocognitive et Comportementale. Now when you google that, you’ll find loads of information, unfortunately, the vast majority of it is in French… So that’s where I come in. I have been the Director of the Institute of Neurocognitivism, whose task is to spread the NBA, for several years. I worked directly with the founders of the NBA, Dr. Jacques Fradin, and his colleagues, and became an expert in his approach. In 2014, I created the Brain Academy and took the decision to take the NBA one step further by elevating its reach from a regional scope to a worldwide reach, by translating the work of Jacques Fradin into English and make it accessible to everyone. With my team, we decided to translate the NBA into every day, real-life applications: How to use the NBA to raise children, to become a better manager, to deal with stress, and so on… We’ve added new perspectives and insights from brilliant minds such as Daniel Kahneman, David Brooks, Dan Ariely, Antonio Damasio, Steven Pinker, and many more So join us in this brain-revolution and become part of the tribe.