Who this course is for:

• Graphic Designers
• Illustrators (considering adding “with an interest in logo design”)

What you’ll learn: 

• Branding Fundamentals for Logos: Understand core branding concepts to create logos that effectively represent your brand.
• Mastering Graphic Simplification: Learn powerful techniques for distilling objects into their most recognizable and impactful forms.
• Color And Typography Selection: Discover how to choose the perfect color palette and typography to elevate your minimal logo design.
• My Proven Logo Design Process: Gain valuable insights from a professional designer’s workflow for creating logos efficiently.

Requirements: 

• Adobe Illustrator CC (Latest Version)
• Pencil and Paper for Sketching
• Basic understanding of logo design principles (consider lowering the barrier if it’s not essential)

Your Instructor: Adam

Hi everyone! I’m Adam, a professional designer and animator based in Casablanca, Morocco. I’m excited to be your guide on this journey to crafting simple, memorable logos using Adobe Illustrator’s powerful tools and easy-to-follow techniques.

Unveiling the Power of Graphic Simplification for Minimal Logo Design

Graphic simplification is a cornerstone of creating iconic and lasting designs. In this course, you’ll delve into these essential techniques to transform objects into their most simplified yet impactful forms – all through analysis and sketching exercises, specifically focused on achieving a minimal logo design.

Putting Theory into Practice: The Antivirus Gorilla Project

We’ll embark on a hands-on project, designing a logo for a fictional antivirus company. Here, you’ll put your newfound graphic simplification skills to the test, translating a powerful animal (a gorilla) into a minimalist and memorable logo.

Focus on Technical Skills, with a Bonus!

This course prioritizes the technical aspects of logo design, equipping you with the practical tools needed for logo creation. While we won’t delve into in-depth branding theory and client briefing, you’ll receive a downloadable resource with key questions to guide your discovery phase.

Here’s What You’ll Master – Mastering Minimal Logo Design

• Image Research & Analysis: Learn how to effectively search for and analyze reference images to inspire your logo design.
• Conquering Graphic Simplification: Master the techniques to transform complex objects into their most impactful, minimalist forms.
• Sketching for Exploration: Utilize sketching as a powerful tool to brainstorm and refine your logo ideas.
• Vectorization Mastery: Seamlessly convert your sketches into crisp, scalable vector graphics in Adobe Illustrator.
• Type Facestyling: Discover the art of selecting the perfect typeface to complement your logo design.
• The Art of Presentation: Learn how to present your logo designs in a professional and impactful manner.

Class Project: Unveiling the Minimalist Masterpiece

The core project will challenge you to analyze an object (in this case, a gorilla) and translate it into its most basic form using shapes and lines. This project will solidify your understanding of graphic simplification and its application in minimal logo design.

Stop holding back! Explore my courses and unlock the potential you’ve always known you had. Learn more!

Our Promise to You

By the course’s end, with dedicated practice, you’ll be equipped to design impactful logos using minimalist techniques. This newfound skill will allow you to create simple yet memorable brand identities.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and unlock your minimal logo design potential!