This course is designed for those interested to learn the basics of copywriting advertisements that get noticed, get read and get results by following a simple, step-by-step formula for writing body copy. Read more.
I am a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.
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Get Started with All Access PassBuy Only This CourseAbout This Course
In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy. This course is for anyone who wants a shortcut to learning how to write great copy.
You’ll see how a successful advertisement is built. From cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humor, irony, keys to being original, endings, and plenty more.
Who this course is for:
- Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history
- Copywriters who want to perfect their craft
- Writers who want to learn the basics of how to write effective print advertising copy
- This course is not for people who want tips on SEO copywriting
- This course does not deal with online copywriting
- This course does not offer any advice on how to start a copywriting business
Our Promise to You
By the end of this course, you will have learned the thirty copywriting secrets from the best advertisement campaign of all time.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about copywriting secrets from the best advertisement campaign of all time.
Course Curriculum
| Section 1 - Introduction And Background | |||
| Great Copy Requires Great Insights | 00:00:00 | ||
| Downloadable Materials | 00:00:00 | ||
| Section 2 - Headlines | |||
| Secret 1: Write A Weak Headline If Your Visual Is Strong | 00:00:00 | ||
| Secret 2: Sync Your Headline And Your Visual | 00:00:00 | ||
| Secret 3: Write Headlines That Compel Buyers To Read Your Copy | 00:00:00 | ||
| Secret 4: Make Your Headline A Zinger If Your Visual Is Lame | 00:00:00 | ||
| Secret 5: If In Doubt, Ask A Question | 00:00:00 | ||
| Secret 6: Start Telling A Story | 00:00:00 | ||
| Secret 7: Tie Your Headline To Current Events | 00:00:00 | ||
| Secret 8: Aim For The “huh?” Factor | 00:00:00 | ||
| Secret 9: Make Them Smile | 00:00:00 | ||
| Secret 10: Use Headlines For Features, Images For Benefits | 00:00:00 | ||
| Secret 11: Comparing Yourself? Better Be Clever | 00:00:00 | ||
| Secret 12: Find Headlines In Your Body Copy | 00:00:00 | ||
| Section 3 - Opening Lines | |||
| Secret 13: Deliver On The Premise Of Your Headline | 00:00:00 | ||
| Secret 14: If In Doubt, Ask A Question | 00:00:00 | ||
| Secret 15: Start With Irony | 00:00:00 | ||
| Section 4 - Strategic Body Copy | |||
| Secret 16: Stick To One Idea Per Advertisement | 00:00:00 | ||
| Secret 17: Follow A Simple Script | 00:00:00 | ||
| Secret 18: Give Multiple Benefits For Each Feature | 00:00:00 | ||
| Secret 19: Back All Claims With Proof | 00:00:00 | ||
| Secret 20: Borrow Credibility | 00:00:00 | ||
| Section 5 - How to Write Memorable Copy | |||
| Secret 21: Keep Your Reader Reading | 00:00:00 | ||
| Secret 22: Build Trust With Specifics | 00:00:00 | ||
| Secret 23: Write Quirky Testimonials | 00:00:00 | ||
| Secret 24: Use Parallel Structure | 00:00:00 | ||
| Secret 25: Spin Your Strongest Feature Into A Theme | 00:00:00 | ||
| Secret 26: Use Original Clichés | 00:00:00 | ||
| Secret 27: Write In Pictures | 00:00:00 | ||
| Section 6 - Your Ending, And Some Final Thoughts | |||
| Secret 28: Come Full Circle At The End | 00:00:00 | ||
| Secret 29: Give Your Buyer Something To Think About | 00:00:00 | ||
| Secret 30: Write Like A Pro (A Few Words On Style) | 00:00:00 | ||
About This Course
In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy. This course is for anyone who wants a shortcut to learning how to write great copy.
You’ll see how a successful advertisement is built. From cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humor, irony, keys to being original, endings, and plenty more.
Who this course is for:
- Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history
- Copywriters who want to perfect their craft
- Writers who want to learn the basics of how to write effective print advertising copy
- This course is not for people who want tips on SEO copywriting
- This course does not deal with online copywriting
- This course does not offer any advice on how to start a copywriting business
Our Promise to You
By the end of this course, you will have learned the thirty copywriting secrets from the best advertisement campaign of all time.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about copywriting secrets from the best advertisement campaign of all time.
Course Curriculum
| Section 1 - Introduction And Background | |||
| Great Copy Requires Great Insights | 00:00:00 | ||
| Downloadable Materials | 00:00:00 | ||
| Section 2 - Headlines | |||
| Secret 1: Write A Weak Headline If Your Visual Is Strong | 00:00:00 | ||
| Secret 2: Sync Your Headline And Your Visual | 00:00:00 | ||
| Secret 3: Write Headlines That Compel Buyers To Read Your Copy | 00:00:00 | ||
| Secret 4: Make Your Headline A Zinger If Your Visual Is Lame | 00:00:00 | ||
| Secret 5: If In Doubt, Ask A Question | 00:00:00 | ||
| Secret 6: Start Telling A Story | 00:00:00 | ||
| Secret 7: Tie Your Headline To Current Events | 00:00:00 | ||
| Secret 8: Aim For The “huh?” Factor | 00:00:00 | ||
| Secret 9: Make Them Smile | 00:00:00 | ||
| Secret 10: Use Headlines For Features, Images For Benefits | 00:00:00 | ||
| Secret 11: Comparing Yourself? Better Be Clever | 00:00:00 | ||
| Secret 12: Find Headlines In Your Body Copy | 00:00:00 | ||
| Section 3 - Opening Lines | |||
| Secret 13: Deliver On The Premise Of Your Headline | 00:00:00 | ||
| Secret 14: If In Doubt, Ask A Question | 00:00:00 | ||
| Secret 15: Start With Irony | 00:00:00 | ||
| Section 4 - Strategic Body Copy | |||
| Secret 16: Stick To One Idea Per Advertisement | 00:00:00 | ||
| Secret 17: Follow A Simple Script | 00:00:00 | ||
| Secret 18: Give Multiple Benefits For Each Feature | 00:00:00 | ||
| Secret 19: Back All Claims With Proof | 00:00:00 | ||
| Secret 20: Borrow Credibility | 00:00:00 | ||
| Section 5 - How to Write Memorable Copy | |||
| Secret 21: Keep Your Reader Reading | 00:00:00 | ||
| Secret 22: Build Trust With Specifics | 00:00:00 | ||
| Secret 23: Write Quirky Testimonials | 00:00:00 | ||
| Secret 24: Use Parallel Structure | 00:00:00 | ||
| Secret 25: Spin Your Strongest Feature Into A Theme | 00:00:00 | ||
| Secret 26: Use Original Clichés | 00:00:00 | ||
| Secret 27: Write In Pictures | 00:00:00 | ||
| Section 6 - Your Ending, And Some Final Thoughts | |||
| Secret 28: Come Full Circle At The End | 00:00:00 | ||
| Secret 29: Give Your Buyer Something To Think About | 00:00:00 | ||
| Secret 30: Write Like A Pro (A Few Words On Style) | 00:00:00 | ||
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