This course is designed for those interested to learn the basics of content marketing that will help you grow your business. Read more.
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 200,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
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Get Started with All Access PassBuy Only This CourseAbout This Course
Who this course is for:
- Business owners
- Marketing professionals
What you’ll learn:Â
- Understand the cognitive buying journey and how your content can inspire people to take action
- Optimize your website for content marketing and use it to drive profitable user action
- Develop a system for consistently generating effective content ideas
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of digital content
- Generate an endless stream of valuable content by repurposing what you’ve already created
- Optimize your website for search engines to drive a consistent stream of free traffic
- Promote your content and drive traffic from a wide variety of sources
- Use valuable content to grow your email list and build an effective sales funnel
- Learn about external marketing channels like Facebook, Twitter, and Instagram
- Collect and analyze data to measure your results and optimize future campaigns
Welcome to the Complete Content Marketing Course, an all-inclusive guide to growing your business in the modern world, using the power of digital content.
My name is Brad Merrill. For the last decade, I’ve been working at the intersection of business and media, which has given me a unique competitive advantage in this new world where every company is expected to be a media company.
The idea behind this course is simple: to provide you with all the tools you need to plan and execute a content marketing strategy that increases your sales, traffic, and brand recognition.
By the end of this course, you’ll have a high-level understanding of how to market products and services in the modern world. You can immediately apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.
With all of that in mind, I hope to see you inside!
Our Promise to You
By the end of this course, you will have learned about content marketing.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about content marketing.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| Section 2 - Classic Marketing Fundamentals | |||
| What Is Marketing? | 00:00:00 | ||
| How Marketing Has (And Hasn’t) Changed | 00:00:00 | ||
| Understanding The Cognitive Buying Journey (And Funnels!) | 00:00:00 | ||
| A Good Way To Visualize AIDA | 00:00:00 | ||
| A Word Of Warning | 00:00:00 | ||
| Glossary Of Marketing Terms | 00:00:00 | ||
| Section 3 - Content Marketing Essentials | |||
| What Is Content Marketing And How Does It Work? | 00:00:00 | ||
| Defining Your Goals | 00:00:00 | ||
| The Importance Of Storytelling: How To Tell Compelling Stories | 00:00:00 | ||
| How To Create Detailed Buyer Personas | 00:00:00 | ||
| Action Steps: Goals And Buyer Personas | 00:00:00 | ||
| Section 4 - Web Design | |||
| Why Good Design Matters | 00:00:00 | ||
| The Importance Of Responsive Design | 00:00:00 | ||
| How Minimizing Your Design Can Maximize Your Results | 00:00:00 | ||
| Why You Should Be Using Landing Pages (And When) | 00:00:00 | ||
| Baking Social Proof Into Your Site | 00:00:00 | ||
| Planning For Edge Cases | 00:00:00 | ||
| Why I Recommend Using WordPress | 00:00:00 | ||
| Action Steps: Web Design | 00:00:00 | ||
| Section 5 - Generating Content Ideas | |||
| The Importance Of Having A Reliable Ideation System | 00:00:00 | ||
| Creation Begins With Consumption | 00:00:00 | ||
| Conducting A “Brain Dump” | 00:00:00 | ||
| The No.1 Tool For Content Research And Competitive Analysis | 00:00:00 | ||
| Questions Straight From Your Target Audience | 00:00:00 | ||
| Eavesdropping On Niche Communities | 00:00:00 | ||
| How Your Existing Audience And Content Can Help You Generate New Ideas | 00:00:00 | ||
| Action Steps: Generating Content Ideas | 00:00:00 | ||
| Section 6 - Copywriting | |||
| The Importance Of Effective Writing | 00:00:00 | ||
| How To Write Perfect Headlines | 00:00:00 | ||
| Matching Your Audience’s Tone And Vocabulary | 00:00:00 | ||
| Maintaining Focus With Your Content | 00:00:00 | ||
| How Grammatical Errors Can Cripple Your Marketing Efforts | 00:00:00 | ||
| How To Become A Better Writer | 00:00:00 | ||
| Section 7 - Types Of Content | |||
| Content Types Intro | 00:00:00 | ||
| How To Create Epic List Content | 00:00:00 | ||
| Teaching Your Audience With Tutorials | 00:00:00 | ||
| Two Approaches To Q And A Content | 00:00:00 | ||
| Interviews And Profiles | 00:00:00 | ||
| Combining A List With An Interview | 00:00:00 | ||
| How To Create Valuable Reviews And Comparisons | 00:00:00 | ||
| Working News Into Your Content Strategy | 00:00:00 | ||
| Creating Valuable Roundups And Resource Lists | 00:00:00 | ||
| Thought, Opinion And Controversy | 00:00:00 | ||
| Stories As A Content Format | 00:00:00 | ||
| Statistics And Original Research | 00:00:00 | ||
| Presenting Complex Data For Visual Learners | 00:00:00 | ||
| How To Write A Case Study That Turns Readers Into Buyers | 00:00:00 | ||
| Action Steps: Types Of Content | 00:00:00 | ||
| Section 8 - Content Formats And Repurposing | |||
| Content Formats | 00:00:00 | ||
| How To Generate An Endless Stream Of Fresh Content | 00:00:00 | ||
| Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content | 00:00:00 | ||
| Action Steps: Content Formats And Repurposing | 00:00:00 | ||
| Section 9 - SEO (Search Engine Optimization) | |||
| A Brief Introduction To SEO | 00:00:00 | ||
| Understanding Search Engines | 00:00:00 | ||
| Basic Site Setup For SEO | 00:00:00 | ||
| Titles And Meta Descriptions | 00:00:00 | ||
| Themes And Template Settings | 00:00:00 | ||
| How To Select The Right Keywords And Create High-Ranking Content On Any Topic | 00:00:00 | ||
| Does Keyword Density Matter? | 00:00:00 | ||
| Internal Links | 00:00:00 | ||
| Image Optimization | 00:00:00 | ||
| Action Steps: SEO | 00:00:00 | ||
| Section 10 - Content Promotion | |||
| Why Promotion Is Important | 00:00:00 | ||
| Strategic Collaboration | 00:00:00 | ||
| The Formula For A Perfect Guest Post Pitch | 00:00:00 | ||
| A Simple Way To Get Leading Influencers To Share Your Content | 00:00:00 | ||
| Teasing Your Content On Social Media | 00:00:00 | ||
| How To Get Your Content Featured In Popular Resource Lists | 00:00:00 | ||
| Don’t Neglect This Free Source Of On-Demand Traffic | 00:00:00 | ||
| How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) | 00:00:00 | ||
| An Extremely Effective Way To Significantly Grow Your Audience Overnight | 00:00:00 | ||
| Section 11 - Email Marketing | |||
| Why An Email List Is Essential For Your Marketing | 00:00:00 | ||
| How To Entice People To Opt In To Your List | 00:00:00 | ||
| Lead Magnet Ideas | 00:00:00 | ||
| Standard Opt-In Forms | 00:00:00 | ||
| High-Profile Opt-In Forms | 00:00:00 | ||
| How To Turn Commenters Into Subscribers | 00:00:00 | ||
| A Counterintuitive Strategy To Increase Your Conversion Rates | 00:00:00 | ||
| Using Social Proof To Grow Your Email List | 00:00:00 | ||
| Nurturing Your List: The Key To Maintaining Relationships Over Time | 00:00:00 | ||
| Action Steps: Email Marketing | 00:00:00 | ||
| Section 12 - External Marketing Channels | |||
| External Channels Intro | 00:00:00 | ||
| Facebook Pages And Ads | 00:00:00 | ||
| The Perfect Facebook Ad Funnel (For Leads) | 00:00:00 | ||
| Notes: The Perfect Facebook Ad Funnel | 00:00:00 | ||
| Facebook Groups | 00:00:00 | ||
| Marketing On Twitter | 00:00:00 | ||
| Marketing On Instagram | 00:00:00 | ||
| Section 13 - Measuring Your Results | |||
| The Importance Of Data | 00:00:00 | ||
| Which Data Should You Be Monitoring? | 00:00:00 | ||
| Moving Forward: What To Do With Your Data | 00:00:00 | ||
| Section 14 - Wrapping Up | |||
| The Next Steps | 00:00:00 | ||
About This Course
Who this course is for:
- Business owners
- Marketing professionals
What you’ll learn:Â
- Understand the cognitive buying journey and how your content can inspire people to take action
- Optimize your website for content marketing and use it to drive profitable user action
- Develop a system for consistently generating effective content ideas
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of digital content
- Generate an endless stream of valuable content by repurposing what you’ve already created
- Optimize your website for search engines to drive a consistent stream of free traffic
- Promote your content and drive traffic from a wide variety of sources
- Use valuable content to grow your email list and build an effective sales funnel
- Learn about external marketing channels like Facebook, Twitter, and Instagram
- Collect and analyze data to measure your results and optimize future campaigns
Welcome to the Complete Content Marketing Course, an all-inclusive guide to growing your business in the modern world, using the power of digital content.
My name is Brad Merrill. For the last decade, I’ve been working at the intersection of business and media, which has given me a unique competitive advantage in this new world where every company is expected to be a media company.
The idea behind this course is simple: to provide you with all the tools you need to plan and execute a content marketing strategy that increases your sales, traffic, and brand recognition.
By the end of this course, you’ll have a high-level understanding of how to market products and services in the modern world. You can immediately apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.
With all of that in mind, I hope to see you inside!
Our Promise to You
By the end of this course, you will have learned about content marketing.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about content marketing.
Course Curriculum
| Section 1 - Introduction | |||
| Introduction | 00:00:00 | ||
| Section 2 - Classic Marketing Fundamentals | |||
| What Is Marketing? | 00:00:00 | ||
| How Marketing Has (And Hasn’t) Changed | 00:00:00 | ||
| Understanding The Cognitive Buying Journey (And Funnels!) | 00:00:00 | ||
| A Good Way To Visualize AIDA | 00:00:00 | ||
| A Word Of Warning | 00:00:00 | ||
| Glossary Of Marketing Terms | 00:00:00 | ||
| Section 3 - Content Marketing Essentials | |||
| What Is Content Marketing And How Does It Work? | 00:00:00 | ||
| Defining Your Goals | 00:00:00 | ||
| The Importance Of Storytelling: How To Tell Compelling Stories | 00:00:00 | ||
| How To Create Detailed Buyer Personas | 00:00:00 | ||
| Action Steps: Goals And Buyer Personas | 00:00:00 | ||
| Section 4 - Web Design | |||
| Why Good Design Matters | 00:00:00 | ||
| The Importance Of Responsive Design | 00:00:00 | ||
| How Minimizing Your Design Can Maximize Your Results | 00:00:00 | ||
| Why You Should Be Using Landing Pages (And When) | 00:00:00 | ||
| Baking Social Proof Into Your Site | 00:00:00 | ||
| Planning For Edge Cases | 00:00:00 | ||
| Why I Recommend Using WordPress | 00:00:00 | ||
| Action Steps: Web Design | 00:00:00 | ||
| Section 5 - Generating Content Ideas | |||
| The Importance Of Having A Reliable Ideation System | 00:00:00 | ||
| Creation Begins With Consumption | 00:00:00 | ||
| Conducting A “Brain Dump” | 00:00:00 | ||
| The No.1 Tool For Content Research And Competitive Analysis | 00:00:00 | ||
| Questions Straight From Your Target Audience | 00:00:00 | ||
| Eavesdropping On Niche Communities | 00:00:00 | ||
| How Your Existing Audience And Content Can Help You Generate New Ideas | 00:00:00 | ||
| Action Steps: Generating Content Ideas | 00:00:00 | ||
| Section 6 - Copywriting | |||
| The Importance Of Effective Writing | 00:00:00 | ||
| How To Write Perfect Headlines | 00:00:00 | ||
| Matching Your Audience’s Tone And Vocabulary | 00:00:00 | ||
| Maintaining Focus With Your Content | 00:00:00 | ||
| How Grammatical Errors Can Cripple Your Marketing Efforts | 00:00:00 | ||
| How To Become A Better Writer | 00:00:00 | ||
| Section 7 - Types Of Content | |||
| Content Types Intro | 00:00:00 | ||
| How To Create Epic List Content | 00:00:00 | ||
| Teaching Your Audience With Tutorials | 00:00:00 | ||
| Two Approaches To Q And A Content | 00:00:00 | ||
| Interviews And Profiles | 00:00:00 | ||
| Combining A List With An Interview | 00:00:00 | ||
| How To Create Valuable Reviews And Comparisons | 00:00:00 | ||
| Working News Into Your Content Strategy | 00:00:00 | ||
| Creating Valuable Roundups And Resource Lists | 00:00:00 | ||
| Thought, Opinion And Controversy | 00:00:00 | ||
| Stories As A Content Format | 00:00:00 | ||
| Statistics And Original Research | 00:00:00 | ||
| Presenting Complex Data For Visual Learners | 00:00:00 | ||
| How To Write A Case Study That Turns Readers Into Buyers | 00:00:00 | ||
| Action Steps: Types Of Content | 00:00:00 | ||
| Section 8 - Content Formats And Repurposing | |||
| Content Formats | 00:00:00 | ||
| How To Generate An Endless Stream Of Fresh Content | 00:00:00 | ||
| Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content | 00:00:00 | ||
| Action Steps: Content Formats And Repurposing | 00:00:00 | ||
| Section 9 - SEO (Search Engine Optimization) | |||
| A Brief Introduction To SEO | 00:00:00 | ||
| Understanding Search Engines | 00:00:00 | ||
| Basic Site Setup For SEO | 00:00:00 | ||
| Titles And Meta Descriptions | 00:00:00 | ||
| Themes And Template Settings | 00:00:00 | ||
| How To Select The Right Keywords And Create High-Ranking Content On Any Topic | 00:00:00 | ||
| Does Keyword Density Matter? | 00:00:00 | ||
| Internal Links | 00:00:00 | ||
| Image Optimization | 00:00:00 | ||
| Action Steps: SEO | 00:00:00 | ||
| Section 10 - Content Promotion | |||
| Why Promotion Is Important | 00:00:00 | ||
| Strategic Collaboration | 00:00:00 | ||
| The Formula For A Perfect Guest Post Pitch | 00:00:00 | ||
| A Simple Way To Get Leading Influencers To Share Your Content | 00:00:00 | ||
| Teasing Your Content On Social Media | 00:00:00 | ||
| How To Get Your Content Featured In Popular Resource Lists | 00:00:00 | ||
| Don’t Neglect This Free Source Of On-Demand Traffic | 00:00:00 | ||
| How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) | 00:00:00 | ||
| An Extremely Effective Way To Significantly Grow Your Audience Overnight | 00:00:00 | ||
| Section 11 - Email Marketing | |||
| Why An Email List Is Essential For Your Marketing | 00:00:00 | ||
| How To Entice People To Opt In To Your List | 00:00:00 | ||
| Lead Magnet Ideas | 00:00:00 | ||
| Standard Opt-In Forms | 00:00:00 | ||
| High-Profile Opt-In Forms | 00:00:00 | ||
| How To Turn Commenters Into Subscribers | 00:00:00 | ||
| A Counterintuitive Strategy To Increase Your Conversion Rates | 00:00:00 | ||
| Using Social Proof To Grow Your Email List | 00:00:00 | ||
| Nurturing Your List: The Key To Maintaining Relationships Over Time | 00:00:00 | ||
| Action Steps: Email Marketing | 00:00:00 | ||
| Section 12 - External Marketing Channels | |||
| External Channels Intro | 00:00:00 | ||
| Facebook Pages And Ads | 00:00:00 | ||
| The Perfect Facebook Ad Funnel (For Leads) | 00:00:00 | ||
| Notes: The Perfect Facebook Ad Funnel | 00:00:00 | ||
| Facebook Groups | 00:00:00 | ||
| Marketing On Twitter | 00:00:00 | ||
| Marketing On Instagram | 00:00:00 | ||
| Section 13 - Measuring Your Results | |||
| The Importance Of Data | 00:00:00 | ||
| Which Data Should You Be Monitoring? | 00:00:00 | ||
| Moving Forward: What To Do With Your Data | 00:00:00 | ||
| Section 14 - Wrapping Up | |||
| The Next Steps | 00:00:00 | ||
Course Review
5.0
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Very Informative
Had a lot of great tips and useful information. Spend a little time on this each day, and you will really learn a lot.
Great Course!
I did not go to college, but I do have “life experience” along with simple licenses like insurance and real estate sales and marketing (they are two different things, which I also did not know, sounds dumb right). This course was not only informative, but it is actually going to help me with marketing which will potentially lead to sales. Also when working with clients that have more expensive policies or properties, I am now able to show them a strategy that makes sense because they potentially use it in their profession.