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Introduction To Influencer Marketing

This course is designed for those interested to learn the basics of influencer marketing, discovering influencers, contacting them, assessing marketing campaigns, and measuring them. Read more.

5.0( 2 REVIEWS )
118 STUDENTS
1h 21m
Course Skill Level
Beginner
Time Estimate
1h 21m

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About This Course

Who this course is for:

  • Influencer marketers
  • Vloggers
  • Social media influencers

What you’ll learn:

  • How to discover influencers
  • How to contact influencers
  • Assess influencer marketing campaigns
  • Measure influencer marketing campaigns

Requirements:

  • No prior knowledge required to take this course

Marketing has evolved over the years and we will explore it in this course.

The first section will explore a brief introduction to Influencer Marketing where insight will be given to understand the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers.

We will then explore how to find influencers using free and paid-for methods, how to communicate with influencers, and finally how to measure influencer marketing campaigns.

Our Promise to You

By the end of this course, you will have learned about influencer marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about influencer marketing.

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - Types Of Influencers
Micro, Macro, Mega 00:00:00
Section 3 - Mistakes Companies Make
Setting Up For Success 00:00:00
Campaigns That Have Gone Wrong 00:00:00
Section 4 - Finding Your Ideal Influencer
How To Find An Influencer 00:00:00
Section 5 - Communication
Influencer Communication 00:00:00
Section 6 - Partnership And Collaboration Strategies
Paid Promotions 00:00:00
Gifts And Giveaways 00:00:00
Brand Ambassador And Affiliates 00:00:00
Section 7 - Measuring The Campaign
Tracking Your Campaign 00:00:00
Measure Your Objectives 00:00:00

About This Course

Who this course is for:

  • Influencer marketers
  • Vloggers
  • Social media influencers

What you’ll learn:

  • How to discover influencers
  • How to contact influencers
  • Assess influencer marketing campaigns
  • Measure influencer marketing campaigns

Requirements:

  • No prior knowledge required to take this course

Marketing has evolved over the years and we will explore it in this course.

The first section will explore a brief introduction to Influencer Marketing where insight will be given to understand the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers.

We will then explore how to find influencers using free and paid-for methods, how to communicate with influencers, and finally how to measure influencer marketing campaigns.

Our Promise to You

By the end of this course, you will have learned about influencer marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about influencer marketing.

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - Types Of Influencers
Micro, Macro, Mega 00:00:00
Section 3 - Mistakes Companies Make
Setting Up For Success 00:00:00
Campaigns That Have Gone Wrong 00:00:00
Section 4 - Finding Your Ideal Influencer
How To Find An Influencer 00:00:00
Section 5 - Communication
Influencer Communication 00:00:00
Section 6 - Partnership And Collaboration Strategies
Paid Promotions 00:00:00
Gifts And Giveaways 00:00:00
Brand Ambassador And Affiliates 00:00:00
Section 7 - Measuring The Campaign
Tracking Your Campaign 00:00:00
Measure Your Objectives 00:00:00

Course Review

5.0

5.0
2 Ratings
  1. Anonymous

    Great Information!

    5.0

    Marguerite delivered all the basics. Very easy to understand and not too complicated to retain information. I am confident that I could use this marketing technique now. Thank you!

  2. Anonymous

    Very engaging and informative! I watched as an Influencer rather than as a Company

    5.0

    Marguerite is highly engaging and presents the material in a very logical progression and with an exceptional presence!

    I took this course as an Influencer, not as a company, and still got a lot out of her course. It gave me information that is apropos to working with companies that are constantly trying to engage me to work with their products. (Most are worthless, and I have to be extremely picky). I am a top 50 ranked Reviewer for Amazon and receive dozens of reviews or similar requests every day.

    Great resources discussed in this course that are good for both companies AND Influencers to be aware of.

    She earns a High Five Stars from me, along with my honest and very hearty recommendation for companies looking to work with influencers and wanting to know the ins and outs of the process. It is also highly recommended for aspiring Influencers to understand the Company side of their decision-making and selection process.

    Bravo, Marguerite! Love the accent too! 😁

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