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Create A Successful Blog: The Blogging Masterclass

Learn how to create a successful blog, create a website on WordPress, make fresh content, and build a profitable business from it. Read more.

4.8( 5 REVIEWS )
202 STUDENTS
3h 17m
Course Skill Level
Beginner
Time Estimate
3h 17m

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 200,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

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About This Course

Who this course is for:

  • Students with varying levels of experience
  • Anyone seeking ways to elevate their blog

What you’ll learn:

  • Build a blog website from scratch, or take your existing blog to the next level
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Understand the importance of effective writing and how to become a better writer
  • Generate an endless stream of fresh content by repurposing what you’ve already created
  • Get your content in front of people using a variety of free promotion strategies
  • Build a profitable business around your content and turn your blog into a revenue-generating asset

Requirements: 

  • No prior knowledge is required to take this course

Brad Merrill has over ten years of experience in web-related activities. He will guide you through a step-by-step plan to make your blog successful. If you’re just starting a blog this year, this guide is perfect for you.

Brad turned his tech blog into a success, and now he’s sharing his knowledge with you. You’ll learn practical tips and tricks to make your blog look good and get noticed. He’ll also teach you how to write interesting stories that people want to read, and how to use social media and search engines to bring more visitors to your blog.

Building an email list might sound complicated, but Brad breaks it down in a way that’s easy to understand. You’ll see why having a bunch of email subscribers is important and how to keep them interested in what you have to say.

And if you’re thinking about making money from your blog, Brad’s got you covered there too. He’ll share his secrets on how to turn your blog into a business and even how to work with other companies to make some extra cash.

Brad’s course is not just for tech-savvy people – it’s for anyone who wants to start a blog and make it successful. So, if you want to learn from someone who’s been there and done that, join Brad Merrill’s course now and get your blog on the right track.

if you enjoyed this course, check out more of my courses on My Profile here on Skill Success!

Our Promise to You

By the end of this course, you will have learned how to create a successful blog.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and create a successful blog.

Course Curriculum

Section 1 - Introduction
Welcome To The Course 00:00:00
How To Use This Course 00:00:00
Section 2 -The Foundation
The Mindset Of A Successful Blogger 00:00:00
Content Strategy And How To Find Your Perfect Niche 00:00:00
Naming And Branding Your Blog 00:00:00
Section 3 - Setting Up Your Website
Why You Should Use WordPress For Your Blog 00:00:00
What You’ll Need To Build A WordPress Site 00:00:00
How To Install WordPress In Under 5 Minutes 00:00:00
Exploring The WordPress Dashboard 00:00:00
WordPress Posts & Pages 00:00:00
The WordPress Post Editor 00:00:00
Customizing Your WordPress Profile 00:00:00
Finding And Installing A WordPress Theme 00:00:00
How To Customize Your Theme 00:00:00
WordPress Plugins 00:00:00
Security And Backups 00:00:00
Analytics And Data 00:00:00
Section 4 - Generating Content Ideas
Why You Need A Reliable Ideation System 00:00:00
Creation Begins With Consumption 00:00:00
Conducting A Brain Dump 00:00:00
The Number One Tool For Content Research 00:00:00
Questions Straight From Your Target Audience 00:00:00
Eavesdropping On Niche Communities 00:00:00
How Your Existing Audience And Content Can Help You Generate New Ideas 00:00:00
Section 5 - Improving Your Writing
The Importance Of Effective Writing 00:00:00
How To Write Irresistible Headlines 00:00:00
Matching Your Audience’s Tone And Vocabulary 00:00:00
Creating Focused Content 00:00:00
How Grammatical Errors Can Cripple Your Efforts 00:00:00
How To Become A Better Writer 00:00:00
Section 6 - The Most Effective Types Of Blog Content
Exploring Various Types Of Content 00:00:00
How To Create Epic List Content 00:00:00
Teaching Your Audience With Guides And Tutorials 00:00:00
Two Approaches To Q And A Content 00:00:00
Interviews And Profiles 00:00:00
Where A List Meets An Interview 00:00:00
How To Write Valuable Reviews And Comparisons 00:00:00
Working News Into Your Content Strategy 00:00:00
Creating Valuable Roundups And Resource Lists 00:00:00
Thought, Opinion, And Controversy 00:00:00
Statistics And Original Research 00:00:00
Presenting Complex Data For Visual Learners 00:00:00
How To Write A Case Study That Turns Readers Into Customers 00:00:00
Section 7 - Content Formats And Repurposing
Alternative Content Formats 00:00:00
How To Generate An Infinite Stream Of Fresh Content 00:00:00
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 00:00:00
Section 8 - Blog SEO (Search Engine Optimization)
A Brief Introduction To SEO 00:00:00
Understanding Search Engines 00:00:00
Basic Site Setup For SEO 00:00:00
The Best SEO Plugin For WordPress 00:00:00
Optimizing Your Page Titles 00:00:00
Optimizing Your Meta Descriptions 00:00:00
Themes & Template Settings 00:00:00
Analyzing Your Content 00:00:00
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 00:00:00
Does Keyword Density Matter? 00:00:00
Internal Links 00:00:00
Image Optimization 00:00:00
Section 9 - Content Promotion Strategies
Why Content Promotion Is Crucial 00:00:00
Strategic Collaboration 00:00:00
A Simple Way To Get Leading Influencers To Share Your Content 00:00:00
Teasing Your Content On Social Media 00:00:00
How To Get Your Content Featured In Popular Resource Lists 00:00:00
Don’t Neglect This Free Source Of On-Demand Traffic 00:00:00
How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) 00:00:00
The Most Effective Way To Skyrocket Your Audience Overnight 00:00:00
Section 10 - Growing Your Email List
Why Growing An Email List Should Be Your #1 Priority 00:00:00
Choosing An Email Marketing Service 00:00:00
Incentivizing The Opt-In: 17 Lead Magnet Ideas 00:00:00
Where To Place Opt-In Forms On Your Website 00:00:00
High-Profile Opt-In Forms 00:00:00
How To Turn Commenters Into Subscribers 00:00:00
A Counterintuitive Strategy To Increase Your Conversion Rate 00:00:00
Leveraging Social Proof To Grow Your Email List 00:00:00
Section 11 - Monetizing Your Blog
How To Turn Your Blog Into A Business 00:00:00
The Most Common Way To Monetize A Blog (And Why I Don’t Recommend It) 00:00:00
The Best Way To Monetize A Blog Without A Product Of Your Own 00:00:00
Creating And Selling Your Own Products On Your Blog 00:00:00
How To Generate Long-Term, Recurring Subscription Revenue 00:00:00
Using Your Blog To Market Your Services 00:00:00
Section 12 - Wrapping Up
The Next Steps 00:00:00

About This Course

Who this course is for:

  • Students with varying levels of experience
  • Anyone seeking ways to elevate their blog

What you’ll learn:

  • Build a blog website from scratch, or take your existing blog to the next level
  • Discover a blogging niche that is both profitable and interesting
  • Build a beautiful website using WordPress
  • Understand the importance of effective writing and how to become a better writer
  • Generate an endless stream of fresh content by repurposing what you’ve already created
  • Get your content in front of people using a variety of free promotion strategies
  • Build a profitable business around your content and turn your blog into a revenue-generating asset

Requirements: 

  • No prior knowledge is required to take this course

Brad Merrill has over ten years of experience in web-related activities. He will guide you through a step-by-step plan to make your blog successful. If you’re just starting a blog this year, this guide is perfect for you.

Brad turned his tech blog into a success, and now he’s sharing his knowledge with you. You’ll learn practical tips and tricks to make your blog look good and get noticed. He’ll also teach you how to write interesting stories that people want to read, and how to use social media and search engines to bring more visitors to your blog.

Building an email list might sound complicated, but Brad breaks it down in a way that’s easy to understand. You’ll see why having a bunch of email subscribers is important and how to keep them interested in what you have to say.

And if you’re thinking about making money from your blog, Brad’s got you covered there too. He’ll share his secrets on how to turn your blog into a business and even how to work with other companies to make some extra cash.

Brad’s course is not just for tech-savvy people – it’s for anyone who wants to start a blog and make it successful. So, if you want to learn from someone who’s been there and done that, join Brad Merrill’s course now and get your blog on the right track.

if you enjoyed this course, check out more of my courses on My Profile here on Skill Success!

Our Promise to You

By the end of this course, you will have learned how to create a successful blog.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and create a successful blog.

Course Curriculum

Section 1 - Introduction
Welcome To The Course 00:00:00
How To Use This Course 00:00:00
Section 2 -The Foundation
The Mindset Of A Successful Blogger 00:00:00
Content Strategy And How To Find Your Perfect Niche 00:00:00
Naming And Branding Your Blog 00:00:00
Section 3 - Setting Up Your Website
Why You Should Use WordPress For Your Blog 00:00:00
What You’ll Need To Build A WordPress Site 00:00:00
How To Install WordPress In Under 5 Minutes 00:00:00
Exploring The WordPress Dashboard 00:00:00
WordPress Posts & Pages 00:00:00
The WordPress Post Editor 00:00:00
Customizing Your WordPress Profile 00:00:00
Finding And Installing A WordPress Theme 00:00:00
How To Customize Your Theme 00:00:00
WordPress Plugins 00:00:00
Security And Backups 00:00:00
Analytics And Data 00:00:00
Section 4 - Generating Content Ideas
Why You Need A Reliable Ideation System 00:00:00
Creation Begins With Consumption 00:00:00
Conducting A Brain Dump 00:00:00
The Number One Tool For Content Research 00:00:00
Questions Straight From Your Target Audience 00:00:00
Eavesdropping On Niche Communities 00:00:00
How Your Existing Audience And Content Can Help You Generate New Ideas 00:00:00
Section 5 - Improving Your Writing
The Importance Of Effective Writing 00:00:00
How To Write Irresistible Headlines 00:00:00
Matching Your Audience’s Tone And Vocabulary 00:00:00
Creating Focused Content 00:00:00
How Grammatical Errors Can Cripple Your Efforts 00:00:00
How To Become A Better Writer 00:00:00
Section 6 - The Most Effective Types Of Blog Content
Exploring Various Types Of Content 00:00:00
How To Create Epic List Content 00:00:00
Teaching Your Audience With Guides And Tutorials 00:00:00
Two Approaches To Q And A Content 00:00:00
Interviews And Profiles 00:00:00
Where A List Meets An Interview 00:00:00
How To Write Valuable Reviews And Comparisons 00:00:00
Working News Into Your Content Strategy 00:00:00
Creating Valuable Roundups And Resource Lists 00:00:00
Thought, Opinion, And Controversy 00:00:00
Statistics And Original Research 00:00:00
Presenting Complex Data For Visual Learners 00:00:00
How To Write A Case Study That Turns Readers Into Customers 00:00:00
Section 7 - Content Formats And Repurposing
Alternative Content Formats 00:00:00
How To Generate An Infinite Stream Of Fresh Content 00:00:00
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content 00:00:00
Section 8 - Blog SEO (Search Engine Optimization)
A Brief Introduction To SEO 00:00:00
Understanding Search Engines 00:00:00
Basic Site Setup For SEO 00:00:00
The Best SEO Plugin For WordPress 00:00:00
Optimizing Your Page Titles 00:00:00
Optimizing Your Meta Descriptions 00:00:00
Themes & Template Settings 00:00:00
Analyzing Your Content 00:00:00
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic 00:00:00
Does Keyword Density Matter? 00:00:00
Internal Links 00:00:00
Image Optimization 00:00:00
Section 9 - Content Promotion Strategies
Why Content Promotion Is Crucial 00:00:00
Strategic Collaboration 00:00:00
A Simple Way To Get Leading Influencers To Share Your Content 00:00:00
Teasing Your Content On Social Media 00:00:00
How To Get Your Content Featured In Popular Resource Lists 00:00:00
Don’t Neglect This Free Source Of On-Demand Traffic 00:00:00
How To Promote Your Content In Groups And Niche Communities (Without Being Spammy) 00:00:00
The Most Effective Way To Skyrocket Your Audience Overnight 00:00:00
Section 10 - Growing Your Email List
Why Growing An Email List Should Be Your #1 Priority 00:00:00
Choosing An Email Marketing Service 00:00:00
Incentivizing The Opt-In: 17 Lead Magnet Ideas 00:00:00
Where To Place Opt-In Forms On Your Website 00:00:00
High-Profile Opt-In Forms 00:00:00
How To Turn Commenters Into Subscribers 00:00:00
A Counterintuitive Strategy To Increase Your Conversion Rate 00:00:00
Leveraging Social Proof To Grow Your Email List 00:00:00
Section 11 - Monetizing Your Blog
How To Turn Your Blog Into A Business 00:00:00
The Most Common Way To Monetize A Blog (And Why I Don’t Recommend It) 00:00:00
The Best Way To Monetize A Blog Without A Product Of Your Own 00:00:00
Creating And Selling Your Own Products On Your Blog 00:00:00
How To Generate Long-Term, Recurring Subscription Revenue 00:00:00
Using Your Blog To Market Your Services 00:00:00
Section 12 - Wrapping Up
The Next Steps 00:00:00

Course Review

4.8

4.8
5 Ratings
  1. Anonymous
    Emilie Schrevens Wester May 18, 2023 at 04:02 AM

    Great content

    5.0

    Great content, nice instructor, good visuals, really nice course

  2. Anonymous

    Good Job

    4.0

    Total blogger package..

  3. Anonymous

    loved it!

    5.0

    This is TRULY a masterclass covering almost EVERYTHING there is to cover. Thank you soooooooooooo much for this!

  4. Anonymous

    Feeling Confident!!

    5.0

    I just recently become interested in the idea of blogging and didn’t have any idea of how to start. I looked at different people offering information but they all wanted you to buy their system. I didn’t want a system; I just wanted direction. Then I thought to see if Skill Success had a course and found this one. The instructor was knowledgeable and provided information that was easy for my to understand. I feel confident that I will be able to start my blog today. I’m not….but I could!

  5. Anonymous
    Jessica Garner June 5, 2020 at 11:11 AM

    5.0

    I am so glad I took this course. I started a blog and Brad gave incredible and useful tips, resources/plugins, and information that was very applicable to this. He obviously was very experienced and knew what he was talking about. Thank you!

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