This course is designed for those interested in learning about effective copywriting. Read more.
I founded and run a marketing agency with global clients in a wide range of industries. I am an enthusiast about productivity and marketing.
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Who this course is for:
- Anyone who wants to get an idea heard
- Advertising enthusiasts
What you’ll learn:
- Learn how to write a great copy
- To be able to tell your product’s story as it deserves to be told
Requirements:
- Willingness to learn
- Passion for their business/product/brand
Searching for an easy to follow, up-to-date copywriting course?
Don’t you want to be able to tell your product’s story at its true potential? If that’s you, then this copywriting course is perfect for you.
Look, I’m a normal guy, just like you and most people you know. I don’t like to think of myself as a “copywriting guru” as many experts call themselves. The only thing that I have been privileged with, is to work for about 5 years in the advertising industry and test out dozens of copywriting ideas in tens of markets and see what works and what doesn’t.
“How does this interest me?” You might ask.
Well it’s simple…instead of you spending thousands, if not more on advertising, to learn from your own mistakes, you will skip all the headaches I had and my years of trial and error. Consider this copywriting course your headache pill that you take before even feeling any pain. And just to make sure…
Do you think I never had failed campaigns? Of course I had. Here are some other failures as well…
Michael Jordan lost over 300 games in his career.
Dyson had 5,000 failed prototypes before making a vacuum.
Edison failed 10,000 times before creating the light bulb.
This course covers:
- Essential copywriting elements
- Creating head turning headlines
- Writing the perfect sales copy
- Tweaking your message to perfection
This course is based on:
- 5 years of personal advertising experience
- Classic knowledge from the founders of copywriting (Ogilvy, Caples, Scwab)
- Updated knowledge from modern experts (Bencivenga, Makepeace, Kern, Godin)
Our Promise to You
By the end of this course, you will have a clear understanding about effective copywriting.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about effective copywriting.
Course Curriculum
| Section 1 - The Mindset | |||
| Why Copywriting? | 00:00:00 | ||
| A Mental Image | 00:00:00 | ||
| AIDA | 00:00:00 | ||
| How To Get Creative | 00:00:00 | ||
| What Are You Really Selling? | 00:00:00 | ||
| John Caples 14 Most Powerful Sales Appeals | 00:00:00 | ||
| How To Make Your Product A Rockstar | 00:00:00 | ||
| Who’s Your Prospect? | 00:00:00 | ||
| Maslow’s Hierarchy of Human Needs | 00:00:00 | ||
| Section 2 - The Headline | |||
| The Mission Of Your Headline | 00:00:00 | ||
| Always Looking Out For No.1 | 00:00:00 | ||
| Curing Is Always Bigger Than Prevention | 00:00:00 | ||
| Victor Schwab’s 10 Most Favorite Headlines | 00:00:00 | ||
| 4 Headline Idea Starters | 00:00:00 | ||
| David Ogilvy’s Acid Test For Headlines | 00:00:00 | ||
| Closer And Closer To Perfection | 00:00:00 | ||
| 16 Point Headline Checklist | 00:00:00 | ||
| 17 Headline Idea Starters | 00:00:00 | ||
| Section 3 - The Body Copy And The Sale | |||
| Visualize Your Prospect | 00:00:00 | ||
| 8 Preliminary Sales You Must Make | 00:00:00 | ||
| Core Structure Of All Good Copy | 00:00:00 | ||
| 17 Steps To A Sale | 00:00:00 | ||
| 8 Crucial Qualities All Great Copy Shares | 00:00:00 | ||
| 9 Ways To Boost Selling Power | 00:00:00 | ||
| Section 4 - The Finishing Touches | |||
| 18 Ways To Kiss | 00:00:00 | ||
| 24 Most Powerful Words In The English Language | 00:00:00 | ||
| 5 Ways To Say More With Less | 00:00:00 | ||
| How To Spot Weak Copy | 00:00:00 | ||
| Basic Principles Of Graphic Design | 00:00:00 | ||
| Even More Ideas And Suggestions | 00:00:00 | ||
| Last Thoughts | 00:00:00 | ||
| Section 5 - Resources | |||
| PDF Summaries | 00:00:00 | ||